Forms of a Business Letter 1

Chapter Two Establishing Business Relations 15

Introduction 15

Lesson 1 Self-introduction 16

Lesson 2 Request f" />
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          商務英語函電(第三版)目錄

          Chapter One The Layout of a Business Letter 1

          Forms of a Business Letter 1

          Chapter Two Establishing Business Relations 15

          Introduction 15

          Lesson 1 Self-introduction 16

          Lesson 2 Request for the Establishment of Business Relations 21

          Lesson 3 An Invitation to the Guangzhou Fair 26

          Chapter Test 30

          Chapter Three Enquiries and Offers 33

          Introduction 33

          Lesson 4 An Enquiry for Chinese Cotton Piece Goods 34

          Lesson 5 An Enquiry for Iron Nails 39

          Lesson 6 An Offer 42

          Lesson 7 A Special Offer 47

          Lesson 8 Asking for Proforma Invoice 51

          Lesson 9 Urging the Buyer to Accept the Offer 55

          Chapter Test 59

          Chapter Four Counter-offers 63

          Introduction 63

          Lesson 10 Counter-offer on Groundnut Kernels 64

          Lesson 11 Acceptance of a Counter-offer 68

          Lesson 12 Declining a Counter-offer 72

          Chapter Test 76

          Chapter Five Orders and The Conclusion of Business 79

          Introduction 79

          Lesson 13 (A) An order 80

          (B) A Repeat Order 80

          Lesson 14 Sending a Sales Contract 87

          Lesson 15 Confirming a Repeat Order 95

          Lesson 16 Counter-Signature 101

          Chapter Test 106

          Chapter Six Payment 111

          Introduction 111

          Lesson 17 (A) Proposing to Pay by 30 Days L/C 113

          (B) Reply 113

          Lesson 18 (A) Asking for Easier Payment Terms 119

          (B) Reply 119

          Lesson 19 (A) Request for Payment by D/A 124

          (B) Reply 124

          Chapter Test 129

          Chapter Seven Establishment of and Amendment to L/C 133

          Introduction 133

          Lesson 20 (A) Urging the Establishment of L/C 134

          (B)Advising the Establishment of L/C and Asking for Timely Delivery 134

          Lesson 21 Asking for Amendment to the L/C 140

          Lesson 22 Asking for Extension of L/C 145

          Chapter Test  154

          Chapter Eight Shipment 159

          Introduction 159

          Lesson 23 Packing Requirement 160

          Lesson 24 Shipping Instructions 165

          Lesson 25 Urging Shipment 168

          Chapter Test 173

          Chapter Nine Insurance 177

          Introduction 177

          Lesson 26 Asking for CFR Terms 178

          Lesson 27 Asking for Additional Insurance 183

          Lesson 28(A) Reply to a Request for Excessive Insurance 187

          (B) Type of Coverage 187

          Chapter Test 193

          Chapter Ten Complaints and Claims 197

          Introduction 197

          Lesson 29 Claims for Poor Packing 198

          Lesson 30 Complaints of Wrong Goods Delivered 204

          Lesson 31(A) Settlement of Claim 209

          (B) Claim Rejected 209

          Chapter Test 215

          Appendix Ⅰ Agencies 219

          Appendix Ⅱ  Modes of Electronic Communication 229

          Appendix Ⅲ A Case Study 235

          Appendix Ⅳ Worldwide Business Telex Abbreviations 249

          Appendix Ⅴ Money Abbreviation Table 253

          Chapter One The Layout of a Business Letter 1

          Forms of a Business Letter 1

          Chapter Two Establishing Business Relations 15

          Introduction 15

          Lesson 1 Self-introduction 16

          Lesson 2 Request for the Establishment of Business Relations 21

          Lesson 3 An Invitation to the Guangzhou Fair 26

          Chapter Test 30

          Chapter Three Enquiries and Offers 33

          Introduction 33

          Lesson 4 An Enquiry for Chinese Cotton Piece Goods 34

          Lesson 5 An Enquiry for Iron Nails 39

          Lesson 6 An Offer 42

          Lesson 7 A Special Offer 47

          Lesson 8 Asking for Proforma Invoice 51

          Lesson 9 Urging the Buyer to Accept the Offer 55

          Chapter Test 59

          Chapter Four Counter-offers 63

          Introduction 63

          Lesson 10 Counter-offer on Groundnut Kernels 64

          Lesson 11 Acceptance of a Counter-offer 68

          Lesson 12 Declining a Counter-offer 72

          Chapter Test 76

          Chapter Five Orders and The Conclusion of Business 79

          Introduction 79

          Lesson 13 (A) An order 80

          (B) A Repeat Order 80

          Lesson 14 Sending a Sales Contract 87

          Lesson 15 Confirming a Repeat Order 95

          Lesson 16 Counter-Signature 101

          Chapter Test 106

          Chapter Six Payment 111

          Introduction 111

          Lesson 17 (A) Proposing to Pay by 30 Days L/C 113

          (B) Reply 113

          Lesson 18 (A) Asking for Easier Payment Terms 119

          (B) Reply 119

          Lesson 19 (A) Request for Payment by D/A 124

          (B) Reply 124

          Chapter Test 129

          Chapter Seven Establishment of and Amendment to L/C 133

          Introduction 133

          Lesson 20 (A) Urging the Establishment of L/C 134

          (B)Advising the Establishment of L/C and Asking for Timely Delivery 134

          Lesson 21 Asking for Amendment to the L/C 140

          Lesson 22 Asking for Extension of L/C 145

          Chapter Test  154

          Chapter Eight Shipment 159

          Introduction 159

          Lesson 23 Packing Requirement 160

          Lesson 24 Shipping Instructions 165

          Lesson 25 Urging Shipment 168

          Chapter Test 173

          Chapter Nine Insurance 177

          Introduction 177

          Lesson 26 Asking for CFR Terms 178

          Lesson 27 (A) Reply to a Request for Excessive Insurance 183

          (B) Type of Coverage 183

          Lesson 28 Asking for Additional Insurance 191

          Chapter Test 195

          Chapter Ten Complaints and Claims 199

          Introduction 199

          Lesson 29 Claims for Poor Packing 200

          Lesson 30 Complaints of Wrong Goods Delivered 206

          Lesson 31 (A) Settlement of Claim 211

          (B) Claim Rejected 211

          Chapter Test 217

          Appendix Ⅰ Agencies 221

          Introduction 221

          Appendix Ⅱ  Modes of Electronic Communication 231

          Appendix Ⅲ A Case Study 237

          Appendix Ⅳ Worldwide Business Telex Abbreviations 251

          Appendix Ⅴ Money Abbreviation Table 255

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